Sitecore Personalize : Experiment A/B Testing Integration

Sitecore Personalize offers robust capabilities for A/B testing and experimentation, allowing you to optimize customer experiences based on real-time behavior and data analysis.

By running experiments, you can determine which variations of your content perform best and drive the desired outcomes.

Let’s dive into creating the Web Experiment and test which variant appears on the website.

Web Experiment

Create an Experiment based on Web, Interactive, or Triggered.

Types of Experiments:

1. Web Experiments: Create dynamic offers and content using web templates. These experiments can be run on your website or deployed into web-based applications.

2. Interactive Experiments: Develop dynamic offers and content from back-end systems for maximum server-side personalization.

3. Triggered Experiments: Use FreeMarker to create dynamic offers and content that can be sent to Email Service Providers (ESP) or SMS/Push service providers.

I chose Web Experiment to keep it simple.

 

Create Variant

• Click ‘+ Create Variant’ under the Experiment.
• Pick the variant (e.g., Popup Takeover – Sitecore Library) or custom Web Template if available.

 

Variant 1

Fill out the details to make it customized according to the website.

• Title
• Description
• Button 

Utilize Advanced edit if you like more customized with HTML, CSS and JS.

Variant 2

Let’s create Variant 2 of the Experiment. We can duplicate Variant 1 and make tweaks, which simplifies the process.

 

I simply modified the background color, title, description, and button text to give it a different look and feel.

Traffic Control

Now that variants are created, let’s assign the traffic for each variant.

I’m going with 50% for each variant and make sure that Control + Variants should be 100%.

• Control – 0% (Orinigal version)
• Variant 1 – 50% traffic
• Variant 2 – 50% traffic

Page Targeting

I chose all the pages for simplicity.

If you like specific pages – add the condition for the page URL.

 

Goals

I chose not to track performance for testing purposes. Feel free to add any goal according to website needs.

Preview

Let’s load the Preview with the page URL.

The Popup Variant 1 showed up and the QA Tool shows at the left side of the page.

Live

Let’s initiate the Experiment to go live—it only takes a few seconds. If notifications are set, an email will be sent.

Let’s reload the page, Yay! Popup Variant 1 showed up!!

Hope this helps.

Happy Sitecoring!